Experience Strategy
Translating brand narratives, audience objectives, and operational constraints into coherent, scalable experience architectures that integrate physical spaces, digital touchpoints, and technology systems.
Technology Governance
Defining technical architectures, system integration standards, and vendor coordination frameworks that ensure complex media and IT environments operate reliably at scale.
Program Leadership
Orchestrating multi-stakeholder initiatives across creative, technical, and operational domains—from concept through delivery—with accountability for scope, budget, and quality.
Sponsorship Activation
Designing measurable, technology-enabled activation formats that translate partner investments into fan engagement, data generation, and demonstrable return on sponsorship.
Operating Model Design
Structuring repeatable workflows, governance frameworks, and handover processes that enable permanent installations and recurring platforms to function sustainably beyond initial delivery.
Stakeholder Translation
Bridging creative, technology, and business perspectives to align divergent objectives, resolve complexity, and establish shared decision frameworks across organizational boundaries.
Platform Productization
Transforming bespoke project solutions into modular, replicable platform architectures suitable for enterprise adoption, multi-location rollout, or commercial scaling.
Data Integration
Embedding structured data capture, CRM connectivity, and consent-based personalization logic into experience systems to enable audience insights and downstream marketing activation.
Large-Scale Delivery
Leading complex implementations in high-stakes environments—including mega-events, critical infrastructure, and international venues—requiring extended on-site presence and operational resilience.
About Me
I combine technical innovation, strategic consulting, and creative concept development with project development and leadership
My work sits at the intersection of marketing, brand development, live entertainment, and audience engagement – where emotional storytelling meets digital tools and data-driven thinking.
I specialize in developing & leading initiatives that strengthen brand identity, deepen customer relationships, and create long-term value for both audiences and partners. This often includes sharpening positioning, activating audiences, and connecting live formats with digital ecosystems to unlock insights.
A core strength lies in my ability to understand how organizations work – across departments, technologies, and objectives. I bridge gaps between disciplines, translate between technical and non-technical stakeholders, and ensure that requirements are clearly defined and effectively executed.
Skills & Facts
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15+ years of leadership in innovation and organizational development
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Founder of companies and executive in a medium-sized innovation-driven firm
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End-to-end expertise: strategy, sales, marketing, product development, and execution
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Profound understanding of sports, entertainment, and experience-driven industries
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Skilled in building and scaling teams, structures, and platforms
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Strong communicator across all levels – from creative teams to C-level stakeholders
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Able to translate innovation into clear, actionable steps across teams and departments
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Ready to bring entrepreneurial drive and strategic clarity into larger systems
Engagements & Projects
